IBM & Sesame Street - Transforming Early Childhood Education with Cognitive
IBM and Sesame Street entered into a historic partnership to explore how cognitive computing systems could revolutionize early childhood education. They contracted Centerline Digital to create videos to announce the partnership and set the vision for what these two huge global brands could do together. I concepted and wrote the script for a 1-minute anthem video that showed these two companies side-by-side complementing each other. The script was read by executives and thought leaders at both companies and edited together as one continuous vision.
I also directed interviews with these leaders to produce a longer-form video to explain the partnership further. Together, these pieces brought the scope of what IBM and Sesame Street are trying to achieve to life.
I want to give a shout out to the entire Centerline Team that worked on it, in particular Zan Gantt who put in some very heavy lifting on the edit. The music was created by the incredibly talented Joe Basile. I do want to point out that while I directed all the interview elements, the b-roll was supplied by IBM and Sesame Street.